I am starting this blog in order to share my research and thoughts on marketing and communications. I created a blog several years ago while I was enrolled in graduate school, but I did not maintain it. Since I finished school, I have been attempting to transform my doctoral thesis into a series of publishable articles. It has turned out to be more difficult that I had imagined. My hope is that this blog will help me clarify my writing so that I can focus on producing one or two high-quality articles for publication.
I completed my doctoral thesis at Northeastern University. I analyzed organizational adaptation to a rapidly changing external environment. It was a case study of strategic marketing at Notre Dame College in South Euclid, Ohio. I look forward to sharing my research in the future.
I also intend to use this blog to write about marketing and communications in areas that extend beyond my doctoral research. I look forward to dialogue with you.