Tonight at 7 p.m. eastern on Higher Ed Live, Amy Mengel interviews Richard Rojo, associate vice president of marketing and university communications at University of the Pacific, about higher education marketing department structure. I am looking forward to the discussion because this is a topic that closely relates to my research on organizational adaptation and marketing.
I hope that the following two series of questions are covered during the interview.
- At University of the Pacific, what are the functional responsibilities of the marketing and university communications office? What are the specific roles and responsibilities of the marketing staff?
- Where in the overall university structure does the marketing and university communications office report? How well versed in marketing are the senior staff members? How much does the marketing function interact with each senior staff member?
I’m looking forward to this case study on marketing in the higher education organizational structure.